China’s QQ is similar to Skype in the West. Tencent’s QQ instant messenger is one of its most profitable platforms in China, attracting hundreds of millions of users. It also brings a wide range of applications into China’s industries that were previously unavailable. The development of Tencent has connected the people of China and influenced the way millions of users communicate and interact with one another.

Tencent’s leading internet platforms in China are QQ Instant Messenger, QQ.com, SoSo, QQ Games, QZone, 3g.QQ.com, PaiPai and Tenpay, and they have brought together China’s largest internet community. Due to the size of Tencent, it’s a key player today in the new media landscape, and its goal is to provide its users with a “one-stop online lifestyle service” through internet, mobile, telecom services and online advertising. Tencent was founded in 1998, and has grown to be one of China’s largest internet service portals and one of the world’s top internet firms, with revenues over $1.5 billion. Tencent’s vision is to be the world’s most respected internet company, and their mission is to enhance people’s quality of life through internet services.

If companies and marketers are looking to target Chinese consumers, they definitely need to be thinking about Tencent and its platforms. However, it wasn’t until I got here that I realized just how big Tencent actually is, and how important a role its platforms like QQ play in the day-to-day lives of consumers. If you don’t, and you haven’t, this post is definitely for you.īefore I even arrived in China, I was hearing from family and friends about QQ, an instant messaging system, and how popular it is in China. If you live in China, you have almost certainly heard of Tencent and QQ.

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